SF MONETIZATION WORKSHOP: PICKING THE PATH TO APP PROFITABILITY

AppsterdamSF is happy to extend the invitation to our community to this interesting event organized by The Application Developers Alliance:

TIMES:

Friday, August 2nd, 2013 -2:00pm to 6:00pm

LOCATION:

Twilio HQ

645 Harrison St., 3rd Floor

San Francisco, CA 94107

 

Offerings, options, and opportunities to generate revenue.

 

Mobile app developers and publishers are being forced to understand, adopt, and execute monetization strategies earlier and earlier in the lifecycle of their product. They are being forced by investors, users, and the market itself to consider dozens of tools offering hundreds of options without understanding the challenges and benefits of each opportunity.

The San Francisco Monetization Workshop will educate and prepare developers to make informed decisions about their monetization strategies. This half-day event features a Publishers Panel – focused on content types – a Platform Panel – focused on monetization tools – and a keynote presentation. Each event will be followed by a networking reception.

 

Publishers Panel – Monetization Strategies: 2:00 – 2:50 pm

Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.

 

Platform Panel – Monetizing with Tools: 3:00 – 3:50 pm

Publishers of every size can build a successful business with the right approach. These monetization platforms and tools discuss what developers need to know when adopting a monetization strategy and – more importantly – choosing a partner.

 

Keynote Presentation: 4:00 – 4:30pm

TBD

Networking Reception: 4:45 – 6:00 pm

 

Refreshments will be provided throughout with beer and pizza available during the reception.

 

REGISTER HERE: http://devsbuild.it/SFmonetizationworkshop

 

Robert Atkins on “Effective Communication in Software Engineering”

Join us for our next monthly event @ AppsterdamSF.

• When: Wed 17, 2012 at 7:00PM.
• Where: StackMob HQ in San Francisco.

We feel honored to have Robert Atkins as our speaker for this month’s talk. Robert will talk about how communication plays a key role on the success of almost any software engineering project. This talk promises to be practical and thoughtful and I’m sure we’ll have a good discussion of the topic.

Rob’s Bio:

“Robert emigrated to Appsterdam to recover from a decade of enterprise Java development. In that supportive community he is happy to report replacement therapy with iOS and Objective-C is proving successful. That said, there are a few hard-won lessons from those dark days he hopes a maturing iOS dev community might find useful. He blogs about software development, Burning Man-related Arduino projects and horrible telephone company service at http://frabjousdei.net and will be soon heard again on the “Welcome to Appsterdam” podcast (http://appsterdam.rs/podcast).”

Here is an abstract of his talk:

“The root cause of every failure in software engineering is a failure in communication. Types of communication failures across various modes of communication are catalogued, it is argued that these are the software engineer’s problems to fix and some practical ways to fix these problems are described.”

We hope you can join us:

Please RSVP at our meet up page.

Your friends @AppsterdamSF.

 

How to Implement an Incremental Store in iOS

Join us for our next Appsterdam SF event on Sept 19.

How to Implement an Incremental Store by Matt Vaznaian from StackMob.

Implementing an Incremental Store:

Core Data, Apple’s object graph and data persistence framework, is an iOS developer’s recommended choice for local storage of an application’s data. Recently at StackMob we decided to redesign our SDK and chose Core Data as the foundation.  In this session, I’ll share how StackMob implemented a full Incremental Store, giving developers the ability to use Core Data while it directly accesses and persists data to StackMob’s mobile development platform via a REST-based API.

Matt’s Bio

After finishing his Computer Science degree at UC Berkeley, Matt found himself developing prototypes in the collaboration space at Cisco Systems.  It was here where he got started with iOS development.  Looking to take on new challenges, Matt pursued an opportunity to work at StackMob, a mobile development platform.  As the lead iOS developer, he took on the project of redesigning and their iOS SDK, focusing on robust functionality and ease of use.  He strives to take on new technical and design challenges as he iterates on and improves the SDK.  Living in beautiful San Francisco, Matt spends his free time exploring and enjoying all the great bars, restaurants and recreation the city has to offer.

Twitter @_mattvaz

StackMob is going to have office hours from 5:00 – 6:30 pm so people can come to the office and talk to their engineers. Register here.

After StackMob’s office hours our meet up starts with the usual schedule:

• 6:30 Networking
• 7:00 Presentation and Q&A
• 8:00 Wrap up

Please RSVP in our meet up page.

We hope to see you again.

AppsterdamSF

Hackathon Success Stories: AirGuitar, GiveGo & FollowMe.

We are happy to announce our next Appsterdam SF event:

Hackathon Success Stories !

iOSDevCamp Revelation : Ronald Mannack with AirGuitar

AngelHack Winner : Cyrus Stoller with GiveGo

AT&T Hackathon Winner : Taylor Hoover with FollowMe

Come and join us to hear the stories of these very cool startups and their successful experiences at recent hackathons in the SF Bay Area. They’ll talk about their products, challenges and plans for the future.

Location:

StackMob is generously hosting this event again.

Their offices are located at 541 8th St, San Francisco, CA

Schedule:

• 6:30 – 7:00 Doors Open (Networking)
• 7:00 – 8:00 Presentations and Q&A
• 8:00 – 8:30 Networking & Wrap up

RSVP Please at our Appsterdam SF meet up page

Mobile Developers, UI Designers, Hardware Engineers, Entrepreneurs, Investors and the mobile/web community are welcome to attend.

We hope to see you there and bring your questions.

Sincerely.

Appsterdam SF

 

Dom Sagolla: How to Build a Twitter @ Appsterdam SF. July 18th @ 6 PM. RSVP !

Very excited to announce our first event How to Build a Twitter.

Dom Sagolla @ Appsterdam SF. July 18th 2012. 6PM

Join Dom Sagolla, co-creator of Twitter and co-founder of iOSDevCamp and Hackathon Inc. as he describes a path towards creating The Next Big Thing of your own.

Dom’s iOSDevCamp was built on a proven model of cooperative building and collaborative education, following the BarCamp, MacHack, and SuperHappyDevHouse traditions.

As a community they have created hits like: Square – Chaotic Moon – FoodSpotting – Get Around – TestFlight – Small Society – Tapulous – Twittelator, etcetera.

Did you know that Twitter itself is the product of a “hackathon”?

Come and join us to find out How to Build a Twitter !

Bio: Dom was co creator of twitter, he is founder of iOS Dev Camp, he worked on the Obama’08 App, he is author of “140 characters. A style guide for the short form”, etc. Full profile @ dom.net

Location: This event will be hosted at StackMob offices located in San Francisco SOMA district at  541 8th St, San Francisco, CA

Sponsor: In addition to providing the space for this event StackMob has offered to sponsor this event providing refreshments for our guests.

Schedule for July 18th:

• 6:00 – 6:45 Networking
• 6:45 – 7:00 Appsterdam SF Introduction
• 7:00 – 8:00 Dom’s Presentation, Q&A
• 8:00 – 9:00 Networking & Wrap up.

Registration: If you’re planning to attend please RSVP on Appsterdam SF meetup group.

For more information: Please contact Jana Boruta or Martin Rosas. Also follow us on twitter @AppsterdamSF.

We hope to see you there !

Appsterdam SF

Welcome

Appsterdam SF is happening !  Very excited to have Dom Sagalla as our first speaker at Appsterdam SF on July 18. More details to come.